Objective

To create a kick-ass, next-level intergalactic racing game for PlayStation with a unique, addictive mechanic. Inspired by retro-future synthwave vibes, the design is sleek, bold, and full of surprises. Fire up those engines!

Drive! Drive! Drive! A badass retro-futuristic racer with a wild twist: you’re racing on multiple tracks at once, switching between them in real time to outmanoeuvre rivals. It’s fast, frantic, and like nothing you’ve played. Let’s race!

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What we've done

1. Creative direction

2. Logo design & branding

3. Level and vehicle design

4. CGI production

Creative Process

1. Research: We explored top-performing racing games to uncover what makes them tick, then identified a bold new angle. Through surveys and player interviews, we tapped into what excites real racing gamers most.

2. Planning: Insights from our research shaped the game’s core narrative, innovative mechanics, player objectives, visual identity, and go-to-market strategy - all designed to stand out in a crowded genre.

3. Design: We crafted the entire visual universe - logo, UI, vehicles, and tracks with a distinct retro-futuristic aesthetic that feels fresh, immersive, and unmistakably next-gen.

4. Build: Our team led CGI production of all game assets, from vehicle models to track environments, fully optimized for seamless integration within the Unity game engine.

5. Refinement: We rigorously tested and fine-tuned the 3D assets and performance to deliver smooth, high-speed gameplay, polished to meet PlayStation's demanding standards.

6. Finalization: The game launched with impact on PlayStation, Steam (PC and Mac), and beyond - bringing players into a high-octane, intergalactic racing future.

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Results

A high-speed success: the futuristic racer launched on PlayStation and Steam (PC and Mac), thrilling players worldwide with its bold new mechanic—racing across multiple tracks at once in real time.

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Conclusion

By tuning into gamers, reimagining a beloved genre with a fresh art style and a wild twist on gameplay, Drive! Drive! Drive! delivers an adrenaline-charged experience for fans of fast, furious, intergalactic racing.