Objective

Develop bold, energetic branding for Anything World—a trailblazing tech start-up using AI to make 3D creation effortless and accessible to everyone.

The brand voice is playful, vibrant, and creator-first: open, colourful, and full of personality. It doesn’t take itself too seriously and champions a spirit of experimentation, inviting anyone and everyone to dive in and start building their own living 3D worlds.

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What we've done

1. Concept development

2. Creative direction

3. Logo design, web design, print design and marketing materials

4. Design system, Brand guidelines

5. Brand films and trailers

5. Social media content

6. Marketing & Event design

Creative Process

1. Research: We explored the landscape of AI tech companies and creative tools, conducted competitor analysis, and unpacked what it truly means to create, especially how to make becoming a 3D creator feel effortless and exciting.

2. Planning: Armed with insights, we shaped a brand concept that stood apart. Instead of leaning into sterile tech aesthetics, we focused on the playful, human side of creativity - fun, approachable, and full of energy.

3. Design: We crafted a bold hero symbol and flexible logo variants for different departments and brand pillars. Alongside this, we defined a vibrant colour palette, expressive typography, and a full set of brand guidelines.

4. Build: Guided by the new brand system, we developed website designs, marketing materials, social content, campaign trailers, and internal templates—all cohesive, all unmistakably Anything World.

5. Refinement: We pressure-tested the brand across formats and platforms—from mobile apps to social media and brand films - ensuring maximum flexibility without ever losing visual consistency.

6. Finalisation: We rolled out the brand at every touchpoint, from digital to physical, including a new website, exhibition booth, and guerrilla marketing activations, ensuring Anything World stands out and sparks curiosity worldwide.

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Results

We brought to life a vibrant, high-energy brand that captures the imagination of creators everywhere. Anything World now feels light, playful, and effortlessly inviting, making 3D creation feel less like work and more like pure creative joy.

Conclusion

In a sea of cold, corporate AI brands, Anything World bursts through with warmth, colour, and personality. By putting creativity and fun at the heart of the brand, we’ve positioned Anything World as a true game-changer, redefining what an AI tech company can look and feel like.