Objective

Create a fast-paced, browser-based video game for Roc Nation’s progressive rock icons, Coheed and Cambria—an immersive, interactive experience rooted in the band’s epic sci-fi mythology.

The game spotlights the two main characters and brings a key story element to life in 3D, syncing with the beat of the music to deliver a rhythm-reactive adventure that pulls players deep into the band’s visionary universe.

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What we've done

1. Concept development

2. Creative direction

3. UI and UX design

4. 3D asset and animation production 

5. Unity development

6. User testing

7. Marketing materials for launch

Creative Process

1. Research: We dove deep into the rich lore of Coheed and Cambria—exploring their characters, planets, and interwoven storylines to ensure every detail stayed true to the band’s visionary universe.

2. Planning: We mapped out the core gameplay and level design, defining where the experience would unfold and what players would need to do, all while staying rooted in the band's narrative arc.

3. Design: We created bespoke 3D assets inspired by the band's concept art, and designed a UI/UX that matched the sleek, otherworldly aesthetic of their world, fusing form with immersive function.

4. Build: We developed a high-speed rhythm-based browser game using Three.js, optimized for smooth performance on both desktop and mobile platforms.

5. Refinement: We rigorously playtested and fine-tuned every interaction - dialing in responsiveness, pacing, and beat-sync to ensure a seamless, adrenaline-fueled player experience.

6. FinalizationThe game launched in sync with the band’s latest record drop, letting fans stream the new track via Spotify while playing, creating a uniquely immersive music-meets-gaming moment.

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Results

The first-ever Coheed and Cambria video game—an adrenaline-fueled, beat-synced browser experience that lets fans step inside the band’s epic universe and become active players in its unfolding saga.

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Conclusion

By collaborating closely with Roc Nation and the band, we brought a slice of their legendary world to life like never before. The result? A surprising, high-energy interactive experience that thrilled fans and expanded the Coheed and Cambria universe into an entirely new dimension.